Build A World-Class Brand Book in 5 online sessions
Most businesses struggle to explain what makes them different.
That confusion quietly affects everything:
- your marketing,
- your website,
- your sales,
- your social media,
- your hiring,
- and your growth.
Bright Brand helps you fix that.
In just 5 focused sessions, you’ll learn how to define and articulate a compelling, differentiated brand — then translate it into messaging and tools you can actually use in the real world.
Your final outcome is a professionally structured Brand Book containing:
- your Purpose
- Vision
- Positioning Statements
- Core Values
- Taglines
-
Tone of Voice
- and practical guidance on how to operationalize your brand across your business.
This isn’t theory. It’s the same methodology Brainchild has used to help position more than 150 companies over the last 15 years.
If you can’t say it, you can’t sell it.
Four 30-45min instructional classes walk you through the core elements of brand and how to craft them in a way that is compelling, differentiated from your competition and true to you.
Templates and worksheets support you each step of the way.
The final session is a real-time, 1-to-1 editing session with your teacher to review what you've produced and ensure your copy is succinct and compelling.
Once you have registered and submitted payment you will have access to the course and can begin right away. Most participants finish the modules in one week and (typically) have a near-final draft they want to review with the teacher within 2-weeks from the start of the course.
BrightBrand Course Testimonial
Launching a new brand is overwhelming and I didn’t want to spend agency-level money. Bright Brand gave me the brand clarity and structure I needed. I have strong taglines a compelling marketing direction that will make setting up my website and social channels so easy now.
Bright Brand Course Testimonial
The Brainchild "Bright Brand" course totally changed the way I position my business. It gave me the clarity and language I was missing. For the first time I feel like my brand truly reflects the value of what I offer as an RMT and coach. I communicate more clearly now and I'm standing out. Most importantly, I'm attracting the right customers!
